莫妮卡·托马斯
验证专家 in 市场营销
市场营销专家
莫妮卡 is a creative and passionate digital marketing professional experienced in search engine optimization (搜索引擎优化) and marketing (SEM), 内容写, 社交媒体, 谷歌AdWords和分析, 点击付费营销. Her expertise extends to UX design, WordPress, HTML, CSS, Semrush, Moz, and mobile strategies. As an expert and motivated team player, 莫妮卡's methods help companies and individuals gain online exposure, ultimately increasing revenue for their products and services.
工作经验
数字营销 Specialist | Owner
市场可见
- Provided international 搜索引擎优化 services, 包括搜索引擎优化审计, 关键字研究, Yoast 搜索引擎优化实现, 页面内外优化, and 搜索引擎优化 keyword and content implementation, increasing traffic and priority keyword search engine positioning.
- Collaborated closely with design and development teams on user interface design research, 分析, 和策略, dramatically improving the user experience and resulting in new client inquiries and acquisitions.
- Achieved a rapid year-over-year increase in the acquisition of clients, 新业务, and leads by applying my expertise in technical, 概念上的, and content development of sales and leads-driving programs.
- 研究, 创建, 优化, and integrated 社交媒体 posts for increased user engagement on Instagram, 推特, 脸谱网, LinkedIn, 和YouTube. Used Hootsuite to manage 社交媒体 marketing.
- Created digital and marketing presentations of our programs, 探访新前景, 介绍节目, 关闭交易, 建立新的客户.
- 管理亚马逊, 易趣, Etsy, 和Poshmark账户, helping with product visibility, 搜索引擎优化, 在线声誉管理, keyword and competitor research, 图像的指导方针, 定价, 内容优化, 移动广告.
项目历史
搜索引擎优化 and 社交媒体管理 | New York Law Firm
Three months through the program, 用户增长22%, 新用户增长57%, 47%的联系方式查询, 电话也减少了53%. 六个月过去了, 用户增长47%, 新用户增长72%, 58%的联系形式查询, 电话数量增长62%.
解决方案
I 优化 all 75 attorneys with highly trafficked keywords. I also 优化 the URLs with attorney practice area keywords. 然后, I 创建 a case study section on the website for each practice area, with each case study highlighting challenges, 解决方案, 和结果. I gained traction by leveraging technology such as YouTube videos, 现场视频, 有特色的片段, 博客文章, a glossary of important terms for each practice area, 全面的常见问题, 以及社交媒体分享.
另外, I implemented a complete 搜索引擎优化 revamp of their site, infusing targeted keywords in the metadata and 有特色的片段. I 创建 a subdomain for their government relations and implemented a highly targeted link, building a campaign and utilizing law sites like JD Supra for attorneys to gain more visibility.
Global Clinical Laboratory Equipment Dealer
Three months through the program, 用户增长35%, 新用户增长49%, 联系形式的查询增加37%, 电话是59%. 六个月过去了, 用户增长45%, 新用户增长64%, 52%的人通过联系方式进行查询, 电话是63%.
解决方案
I 优化 thousands of lab equipment products with highly trafficked keywords and implemented a complete 搜索引擎优化 revamp of their site, infusing the targeted keywords in the metadata. I also 优化 the URLs with product-specific keywords.
I helped improve the user experience and design by guiding the user through the site with targeted CTA buttons and categorizing equipment by manufacturer and type. 下一个, I implemented a highly targeted link-building campaign, 搜索引擎优化博客写作, 以及社交媒体活动. 最后, I 创建 an outside product campaign on Amazon, highlighting their "drugs of abuse testing" product line.
Stock Trading Software Startup Company
发布三个月后, 用户增长35%, 新用户增长42%, 新民众支持率下降25%, 新账户数量增长42%. 6个月前发布, 用户增长67%, 新用户增长59%, 新民众支持率54%, 新账户增长了69%.
解决方案
I 创建 engaging campaigns, introducing the benefits and highlights of their software. I gained traction by leveraging technology such as YouTube videos, 现场视频, 有特色的片段, 博客文章, a glossary of stock trader important terms, 全面的常见问题, 以及社交媒体分享. I also implemented a complete 搜索引擎优化 revamp of their site, infusing targeted keywords in the metadata and 有特色的片段. 最后, I 创建 a subdomain for their Nassau, Bahamas, clients.
Skills
核心
谷歌搜索引擎优化, 搜索引擎优化关键词研究, 搜索引擎优化工具, 当地的搜索引擎优化, 搜索引擎优化审计, 页面搜索引擎优化, 线下搜索引擎优化, 搜索引擎优化内容, Search Engine Optimization (搜索引擎优化), 搜索引擎优化营销, WordPress 搜索引擎优化, 有机搜索引擎优化, 社交媒体, 社交媒体内容, 社交媒体管理, 社交媒体发帖, 社交媒体策略, 社交媒体广告, 有机社交媒体, 社交媒体优化, 社交媒体分析, 社交媒体活动, 社交媒体营销(SMM), 内容策略, 品牌战略, 内容营销, 链接建设, 脸谱网营销, 脸谱网的广告, 谷歌广告, 谷歌AdWords, 品牌营销, 数字营销策略, 数字营销 Best Practices, 数字营销, 关键字研究, 铅一代, 搜索引擎优化反向链接, 社交媒体设计, LinkedIn的广告, LinkedIn营销, Instagram营销, 推特的广告, 谷歌付费广告, 谷歌广告, Google标签管理器, 移动营销, 营销策略, 搜索引擎营销(SEM), 付费广告, 文案, 写作 & Editing, Influencer 市场营销, 移动广告
平台 & 工具
谷歌分析, 谷歌分析 4, Yoast 搜索引擎优化, 脸谱网广告经理, 谷歌我的生意, 谷歌分析 360, 亚马逊的搜索引擎优化, Instagram广告, 微博营销, 谷歌广告管理器, Google Data Studio, HubSpot营销中心
技术
谷歌搜索控制台,HTML
商业模式
企业对企业(B2B), B2B
其他
SWOT分析, 用户体验分析, 社交广告设计, 品牌管理, 数字战略, 启动策略, 内容写, 网页内容, 内容管理, Google关键词规划器, 品牌建设, 品牌内容, 品牌发展, 用户研究, 用户参与, 分析, 沟通, 专业服务, YouTube搜索引擎优化, 网络用户体验, 用户体验(UX), 声誉管理, 谷歌显示网络, 技术解决方案, 用户体验设计, 搜索引擎优化写作, Semrush, 创业公司, 付费搜索, B2B潜在客户生成, 竞争对手分析 & 分析, 电子商务, 国际搜索引擎优化, 人工智能(AI), Hootsuite, WooCommerce, 在线声誉管理
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