Martin Etchegaray，阿根廷布宜诺斯艾利斯省马德普拉塔市市场专家
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Martin Etchegaray

Verified Expert  in Marketing

Marketing Expert

Location
Mar del Plata, Buenos Aires Province, Argentina
Toptal Member Since
December 13, 2023

Martin是一位对SEO有着深刻理解的内容专家, narrative design, content strategy, and team management. With 10+ years of experience in digital marketing, 他致力于提供高质量的内容，以吸引观众并推动结果. As a content manager, editor, and creator, 马丁帮助品牌以各种形式进行引人入胜的故事讲述和战略内容创作, including web content, social media content, video scripts, copy, and microcopy.

CopywritingKeyword ResearchSearch Engine Optimization (SEO)SemrushGoogle Search ConsoleContent Marketing StrategyInbound MarketingContent CreationContent StrategySocial MediaSocial Media ContentFacebook AdsGoogle AdsSocial Media ManagementMarketing AutomationWordpress SEOGA4Content ManagementContent Production

Expertise

Content ManagementContent MarketingContent WritingCopywritingKeyword ResearchSearch Engine Optimization (SEO)SemrushWriting & Editing

Work Experience

Content Expert

2023 - PRESENT
Sculpt
  • 对网站进行SEO审计，分析其优势, weaknesses, and improvement opportunities.
  • 基于SEO审计，构思并优化了覆盖2024年的内容日历.
  • 生成新内容(其中大部分已经在预期搜索的前10名搜索结果中)并优化了一些现有文章.

Content Manager and Senior Editor

2023 - 2023
Make
  • 与高级营销领导合作制定2023年的内容战略, focusing on creating top-of-funnel (TOF), middle-of-funnel (MOF), 和漏斗底部(BOF)内容，以提高品牌知名度和转化率.
  • Brought 50+ new content pieces to life, including articles, case studies, and use cases focused on automation. 增加了3倍的流量和5倍的转化率.
  • 管理内部和自由职业者合作，以增加相关主题的内容输出，目标是在搜索引擎结果页面(serp)中排名前四.

Senior Content Writer and Editor

2022 - 2023
Make
  • 通过审查和编辑关键资产，参与公司品牌重塑过程- integrmat演变为make, 包括公司的新网站和一系列公关发布，以宣布新品牌.
  • Wrote dozens of articles, blogs, 在培训和编辑新团队成员的工作时使用用例.
  • Came up with original, 定期为内容提供数据驱动的想法，并负责整个制作过程, from idea to publication.

Senior Content Writer and Editor

2021 - 2022
Integromat
  • Kickstarted the Use Cases section, 其中介绍了如何使用integrmat自动化单一流程的逐步用例.
  • 撰写了70多篇文章和用例，使用策划关键词在serp的顶部排名相关搜索.
  • 通过与用户和潜在客户的互动，为公司的社区建设做出了贡献, answering questions, 鼓励在线社区之间的对话(以Reddit为重点).

Content Strategist

2019 - 2021
Integromat
  • 作为第一个专门的内容专家，kickstart内容的生产, researching and writing articles, use cases, social media content, and guides.
  • 制定关键字研究策略，以识别和追求关键字机会，提高公司在serp上的有机排名.
  • 使公司在相关第三方网站得到提及和推荐, 包括Medium当时最大的关注者出版物(the Startup).

Head of Content

2018 - 2019
Cronbit
  • 为公司最大的客户之一开发并实施了一个有机的WordPress SEO策略, 帮助他们在数百个相关关键词中排名前三.
  • 领导一些西班牙客户的网络内容策略和内容开发.
  • 协助领导进行用户研究和用户体验项目.

Head of Content

2017 - 2018
Cozmic Group
  • 与高层领导一起为公司的主要客户制定内容策略, mainly from the fintech and telecom sectors.
  • 成为所有内容值得信赖的声音，并分配了高度敏感的项目(如.e., PR and communications for telecom CEOs) regularly.
  • 撰写和编辑公司新网站的内容, 其中包括全面的品牌重塑和信息传递方向的改变.

Freelance Content Expert

2013 - 2017
Freelance
  • 在各自的领域为顶级品牌和初创公司工作, such as Techsmith, Jelly, and Skedules.
  • 在无数的项目中进行了广泛的工作, from research and trends reports to UX testing, content writing, and social media management.
  • Learned and honed a strict, 作为远程自由合作者的可持续常规交付结果. 与我拥有的(几乎)每一位客户都立即产生了共鸣，并且每次都产生了预期的结果.

Use Cases Section for Make

http://www.make.com/en/use-cases

Wrote, edited, 并发布了150多个用例，展示了如何使用Make自动化特定的流程和任务, 将用例部分从零流量和转换变为1,500+ organic keyword rankings and 1,000+ conversions per month.

The Use Cases section within Make.Com提供产品的实际应用，解决与需要应用程序集成的公司流程相关的实际问题, 从自动通知和文档自动化到潜在客户生成以及由OpenAI api等服务驱动的微应用程序的创建.

Make Blog

http://www.make.com/en/blog

Acted as the in-house owner of the Make Blog, playing a pivotal role in content strategy, content research, content production and editing, CMS management, and SEO optimization. Managed a team of freelancers and collaborators.

The Make Blog is a base for automation-related topics, 不仅涵盖有关Make的TOF内容，还涵盖更广泛的自动化行业, its relationship with the modern workforce and workplace, AI, and other trends.

Cozmic Group's Website Launch

http://cozmicgroup.com/

领导Cozmic集团新网站的文案部分, an NYC-based digital marketing and branding agency.

除了和领导团队一起工作外, I drafted and edited all the web copy for the launch. This included several phases, 从向设计团队学习新的网络结构，到讨论哪些页面应该包括或排除，然后起草和编辑所有将构成新的Cozmic集团网站的页面.
2004 - 2011

Bachelor's Degree in Advertising and Marketing

现代社会科学大学(UCES) -阿根廷布宜诺斯艾利斯

OCTOBER 2023 - PRESENT

Content Marketing: ROI

LinkedIn Learning

OCTOBER 2023 - PRESENT

Advanced Content Marketing

LinkedIn Learning

JUNE 2023 - PRESENT

Make Foundation Certificate

Make

Core

Content, Content Marketing, Writing & Editing, Copywriting, Keyword Research, Search Engine Optimization (SEO), Marketing, Google SEO, SEO Content, Content Creation, Content Strategy, WordPress SEO, Social Media, Social Media Content, Facebook Ads, Google Ads, Social Media Management, Social Media Advertising, Social Media Posting, Content Marketing Strategy, Google Advertising, Marketing Automation, Creative Advertising, Inbound Marketing

Platforms & Tools

内容管理系统(CMS)， Ahrefs, OpenAI GPT-4 API，周一发布.com, Contentful, Google Analytics 4

Technical

Google Search Console

Business Models

SaaS

Other

Content Management, Content Writing, Keyword Analysis, Reddit, Google Docs, Slack, Storytelling, Semrush, ChatGPT, Advertising, Web Content, Creative Briefs, Workflow, Automation, Creativity, Research, WordPress, Content Production, Localization, Webhooks, Paid Search, Copy Editing, Editorial Process

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